Privacy Policy

My Baby Swims (“we,” “us,” or “our”) is committed to protecting the privacy of families who visit our website at www.mybabyswims.com or inquire about our infant and toddler swim instruction services. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our website or providing your information to us, you agree to the practices described in this policy.

1. Information We Collect

A. Information You Provide

When you contact us, register for lessons, or submit forms on our website, we may collect:

• Parent or guardian name, email address, and phone number
• Child’s name, date of birth, and relevant health or safety information
• Payment information (processed securely via our payment processor; we do not store full card numbers)
• Messages and inquiries you send us through contact forms or email

B. Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type, device type, and operating system
• IP address and approximate geographic location
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule swim lessons
• Process registrations and payments
• Communicate updates, schedules, or safety information related to your enrollment
• Send newsletters or promotional communications (you may opt out at any time)
• Improve our website and services
• Comply with legal obligations

We do not use your child’s information for marketing purposes and do not sell it to third parties under any circumstances.

3. How We Share Your Information

We may share your information with trusted third parties only as necessary to operate our business, including:

• Payment processors (e.g., Square) to handle transactions securely
• Scheduling or CRM software used to manage lesson registrations and communications
• Email or text messaging platforms used to send appointment reminders or updates
• Analytics providers to help us understand website usage

All third-party service providers are required to protect your information and are prohibited from using it for their own marketing purposes.

We may also disclose information when required by law, court order, or to protect the safety of our clients or staff.

4. Children’s Privacy

Our swim school serves infants and young children, and we take their privacy very seriously. We collect information about children only from their parents or guardians and only as necessary to provide swim instruction services.

We comply with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect personal information directly from children under the age of 13 through our website. If you believe we have inadvertently collected such information, please contact us immediately and we will promptly delete it.

5. Cookies and Tracking

Our website may use cookies and similar technologies to enhance your browsing experience and analyze site traffic. You can control cookies through your browser settings; however, disabling cookies may affect some features of our website.

We do not use cookies to track children or to build advertising profiles.

6. Data Retention

We retain your personal information for as long as necessary to provide services, fulfill our legal obligations, and resolve disputes. Enrollment and health records related to swim instruction may be retained for a period required by applicable state or industry regulations. When information is no longer needed, we securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you or your child
• Request correction of inaccurate information
• Request deletion of your personal information, subject to certain legal limitations
• Opt out of marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the information in Section 10.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect. Our payment processing is handled by PCI-compliant providers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms). This Privacy Policy applies only to www.mybabyswims.com. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.